Chris Jeffery

Chris Jeffery – Chief Academic Officer at British University Vietnam (BUV)

Chris has worked in Vietnam for 13 years moving from Bayes Business School, City University
London to Hanoi to help launch British University Vietnam in 2010 and has been heavily involved
in growing it from 20 students to more than 2,000, developing a value-added skills element to all
students as well as being a team member for the new campus development and launching new
programmes, Vietnamese qualifications as well as UK degrees. Chris was previously faculty and
managed/taught at Bayes (formerly Cass) Business School, City University, London, where he
started teaching management to undergraduates, then covering admissions and international
partnership for all management courses. Chris in 2002 was appointed course director of the
Executive MBA programme at Cass and over a period of 8 years redesigned the programme
content and structure, launched new models of study and crafted a world class international
offering. Over the 8 years Chris and the team grew the programme to number 10 in the world as
ranked by the Financial Times.
Prior to joining academia Chris worked at the BBC political unit in London on a number of
programmes and projects including general election coverage, budgets and European elections.
Chris is also an active member of BritCham Vietnam and is presently it’s past National Chair,
having served in this role for 3 years and prior to that it’s Vice-Chair, representing British Business
to Governments at all levels up to and including Prime Ministerial. Chris is also a Board Member
of the Vietnam Business Forum
Within his roles outside of BUV, Chris sits on advisory boards as well as frequent media
appearances talking about UK/Vietnam political and business affairs.